Pop Up Concept's company name is inspired by the chic Pop-Up restaurant trend of this decade, to bring a similar, sophisticated hospitality concept to major sports events. We can create and deliver unique projects that will help to reach your objectives.
Over 20 years of experience of temporary hospitality venue creation and delivery, which started at the Holland Heineken House in Barcelona 1992.
Over 20 years of event management and sponsorship experience.
Unique understanding of the Olympic and major sports event environments. International background, spanning rights holders, agency, media and events.
Steven has over 20 years of experience in a multisport career bridging sponsorship, television, event and hospitality management.
He joined Pop-Up-Concept from a 12 year tenure at International Hockey Federation, where he took sponsorship, television production and television distribution in-house, to achieve exponential increases in TV and sponsorship revenue, and exposure.
Prior to hockey, Steven worked for national governing bodies, international sponsors and profes- sional clubs in rugby union, rugby league, soccer, F1 and skiing.
After an active field hockey career Arjen stepped into sport marketing in 1985. Since 1985 he has been respon- sible for designing and organising many inter- national events in different kinds of sports like tennis, soccer, cycling, athletics, badminton, sailing, speed skating and field hockey.
Through the years Arjen has designed and executed a numerous of sponsor- and hospitality programmes. For Heineken: the Holland Heineken House (since Barcelona 1992), Rabobank: cycling/Tour de France (since 2004), Essent Energy: speed skating (since 1998).
He was the organiser and chairman of an outstanding Olympic sailing event: Delta Lloyd Regatta Medemblik. Organiser and member of OC of several European/World Cups and Champions Trophy field hockey;
Arjen used to be media officer at the 2004 Olympics in Athens. He was also responsible for numerous interna- tional sponsor deals.